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Global Marketing News : Smyths Toys digital Promotion
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News from Magformers UK
Magformers UK worked with its largest retail partner on a YouTube video campaign and Google Adwords campaign to help boost a special promotion being held by Smyths Toys. We created two Smyth-branded special videos to promote their offers and generated over 11,000 video views and over 780,000 advertising impressions across the Google Network. As a result of the campaign, which ran through March-April, Smyths recorded a 80% increase in sales of Magformers products.
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