MAGFORMERS

MAGFORMERS was recognized as the top ten most popular toy brands in China by a renowned industry publication.

Muying Hangye Guancha (母婴行业观察, translates to 'Mother & Infant Industry Observation' in English) is the world's first social network platform that aims to establish the basis for key decision-making, offer quality in life, and provide safe and reliable social environment and resources for people in mother and infant industry in China. It holds high reputation and credibility in Chinese child and toy industries and periodically publishes news on their official account on WeChat, the largest instant messaging provider in China, named Muying Ribao (母婴日报, translates to 'Mother & Infant Daily' in English), where MAGFORMERS was selected in the top ten most popular toy brands by Chinese consumers on May 10. The nomination was not only based on the sales data, but also the number of online and offline retail channels, recognition as an influential global brand, and active support from China Toy Association. Below is the original article translated to English, and the original article can be found here.

Mother and child toys online shopping report: International sales accounts for more than 90 percent

May 10th – Amazon China joined with Mattel, Lego, AVENT, Mead Johnson, Britax and other international brands and released " 2017 Infant and Child Toys Online Shopping Consumer White Paper ", which analyzed consumer trends in infant and child toy category. According to Shuzi Yibai (数字一百, translates to ‘Digi[tal] 100’ in English), a third-party research agency, 70% of the people began to buy international brands of infant and child toy products. Consumers are shifting towards emphasizing brand in the conventional food and supplies for infants and children categories, and such trend has entered a stabilization phase. These research findings are backed by Amazon China’s sales data in infant and child toy category. Since January of 2016, 90% of sales revenue in Amazon China’s toy category is generated from international brands, and the ratio is as high as 95% in the infant and child supplies category. According to the data, Chinese consumers’ top ten favorite brands for infant and child supplies are: PIGEON, Wyeth, Philips AVENT, Merries, GOO.N, Mead Johnson, Ergobaby , BabyBjorn , MOONY , and SKIP HOP; and the top ten most popular toy brands are: LEGO, Fisher-Price, B. Toys, Little Tikes, Hasbro, Crayola, MAGFORMERS, Thomas & Friends, Gund and TAKARA TOMY.

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