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커뮤니티 뉴스 보기에 대한 테이블 Magformers China at the China Toy Expo 2015… Targeting Chinese market in earnest - Date : 2016.01.19
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Magformers China at the China Toy Expo 2015… Targeting Chinese market in earnest
The 3D educational magnetic toy, MAGFORMERS of Magformers Inc. (CEO Keeyoung Park), and its local office, the Magformers China, is participating in ‘China Toy Expo 2015’ from October 20th to 22nd.
‘China Toy Expo 2015’ is Asia’s largest toys and baby goods expo which China’s major manufacturers in major areas join together. About 1,400 manufacturers are participating, and it is Asia’s largest scale.
The first purpose of participating in this Expo is that Magformers China wants to make them as official 3D educational magnetic toy brand, “Magformers” and to let commercial and distribution agencies know about this brand. Secondly, Magformers China wants to show Magformers’ diversities and unique features to their global partners as well as their possible distribution partners, and give them brand’s reliability and assurance.
At the opening day of Expo, on 20th, Magformers China has ‘Media Day’ which 20 media companies and honored guests are invited, and they let them know Magformers are launched and starting the business.
In the first quarter, the Magformers China was launched Magformers on Dongbang CJ and Yougou home-shopping channels, and in the next quarter, they expended more channels and increase their sales up to 3 million dollars. Now Magformers in China is the representative kids and toy product brand on China’s home-shopping channels.
Also, on May 2015, the Magformers China participated in ‘Beijing International Toys & Preschool Tools Exhibition’. And following July, they participated ‘Shanghai International Children Baby Maternity Industry Expo 2015’, and signed contract with China’s Toy”R”Us and other major distribution agencies. Last September, they open a Magformers flagship store at the Shinsegae Department Store in Shanghai.
Magformers China was participated in ‘China Toy Expo’ in this month and entered in 22 Toys”R”Us stores. Magformers China starts targeting Chinese toy market in earnest with launching of Magformers S.T.E.A.M Master Set on upcoming November.
Magformers China said, “The brand, “Magformers”, is now in about 53 countries worldwide, and now we are focusing online and offline stores in major cities of China, and then approaching our customers. I wish that Magformers expending its brand name in China through this Expo.”